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Wednesday, December 31, 2014

Year 2014 Wrap-Up: DSG Best-Sellers - TCGs, Comics/Media/Toys, Miniatures, Others

Greetings once again!

Time to cover the other categories here at DSG, with lists of our top ten best-sellers in each!

Trading card games yielded mostly predictable results:

TCG Sealed, December Only:

  1. MTG Duel Decks Anthology
  2. MTG Khans of Tarkir Booster Pack
  3. MTG Magic 2015 Core Set Booster Pack
  4. MTG Theros Booster Pack
  5. Pokemon XY Phantom Forces Booster Pack
  6. MTG Khans of Tarkir Fat Pack
  7. MTG Commander 2014 Black
  8. MTG Conspiracy Booster Pack
  9. MTG Commander 2014 White
  10. MTG Khans of Tarkir Holiday Gift Box

When we sell booster boxes, they go into the system as 36 packs.  Thus, the total figure you see reflects both box sales and pack-by-pack sales.  Check out the Duel Decks Anthology, crushing it for us this month!

TCG Sealed, All of 2014:

  1. MTG Khans of Tarkir Booster Pack
  2. MTG Born of the Gods Booster Pack
  3. MTG Magic 2015 Core Set Booster Pack
  4. MTG Journey into Nyx Booster Pack
  5. MTG Theros Booster Pack
  6. MTG Conspiracy Booster Pack
  7. MTG Return to Ravnica Booster Pack
  8. MTG Duel Decks Anthology
  9. Dragonball Z 2014 Core Booster Pack
  10. MTG Magic 2014 Core Set Booster Pack

For the year, Khans boosters more than doubled the #2 entry in revenue, and Khans singles were the house sauce for all of October in addition to that.  It is difficult to convey in the course of just these lists how huge MTG Khans of Tarkir was for us.  It was far and away our best-selling single product since the store opened.

Only about $1k separated entries #2 through #6.  I can't explain #2.  Born of the Gods seemed to sell very poorly.  That figure might be augmented by the fact that we had to break down fat packs for boosters when we were out of the latter and choking on the former.  We've been selling RTR packs for $6 for a while now, so the actual number of packs sold is less than anything else on this list, but in revenue it landed there at #7.

This next category gathers most of the miscellany as well as some specifics.

Comics/Media/Toys/Apparel, December Only:

  1. Naruto Shippuden Kakashi Gem PVC Figure
  2. Funko POP! Marvel GOTG Dancing Groot
  3. The Walking Dead Compendium One
  4. My Little Pony Vinyl Figures Blind Box
  5. DC The Joker 75 Years HC
  6. DC Batman 75 Years HC
  7. Funko POP! MTG Nicol Bolas
  8. Funko POP! Disney Frozen Elsa
  9. Funko POP! MTG Ajani Goldmane
  10. Funko POP! Disney Frozen Olaf

Comics/Media/Toys/Apparel, All of 2014:

  1. The Walking Dead Compendium One
  2. Funko POP! MTG Nicol Bolas
  3. Funko POP! Disney Frozen Olaf
  4. Funko POP! Disney Frozen Elsa
  5. Naruto Shippuden Kakashi Gem PVC Figure
  6. Funko POP! Disney Frozen Anna
  7. Funko POP! Marvel GOTG Dancing Groot
  8. The Walking Dead Compendium Two
  9. DC Batman The Long Halloween TPB
  10. Funko POP! MTG Elspeth Tirel
This category is not on the volume level of the others -- the #1 item on these lists wouldn't make the top 25 in TCG Sealed.  It's still illuminating to see what products are at the vanguard in DSGCW's first year of being involved in comics and pop culture generally, not just tabletop games.  These lists exclude Marvel, DC, and other single comic issues, which are kept in consolidated SKUs and tell us very little despite being respectably large numbers.  Marvel Comics single issues, combined, earned as much for us in 2014 as MTG Journey into Nyx did.  That's meaningful revenue.


Miniatures, December Only:

  1. Star Wars Imperial Assault Core Game
  2. D&D RPG Miniatures 2014 Series 1 Box
  3. Star Wars X-Wing: YT-2400 Freighter
  4. Star Wars X-Wing: VT-49 Decimator
  5. Star Wars X-Wing: Lambda-Class Shuttle
  6. Star Wars X-Wing Core Set
  7. Star Wars X-Wing: Rebel Aces
  8. Star Wars X-Wing: Imperial Aces
  9. D&D Attack Wing: Aarakocra Troop
  10. D&D Attack Wing: Shadow Black Dragon

Miniatures, All of 2014:
  1. Star Wars Imperial Assault Core Game
  2. Star Wars X-Wing: VT-49 Decimator
  3. Star Wars X-Wing Core Game
  4. D&D Attack Wing Core Set
  5. Star Wars X-Wing: YT-2400 Freighter
  6. D&D RPG Miniatures 2014 Series 1 Box
  7. Star Wars X-Wing: Lambda-Class Shuttle
  8. Star Wars X-Wing: Rebel Aces
  9. Miniature Battles Space Game Mat 36x24
  10. Star Wars X-Wing: Imperial Aces

It's hard to know what to make of these figures, though, considering virtually the entire line of X-Wing continues to be unavailable for restock.  Based on player demand, it seems likely the Millennium Falcon would be by far our best seller in the category.  Imperial Assault made the year's top ten despite being released in mid-December, probably because it's a $100 SKU and we sold a bunch of them.

Organized Play, December Only:

  1. MTG PPTQ $15 Cash/CC
  2. MTG Constructed $5 Cash/CC
  3. MTG Constructed $10 Cash/CC
  4. MTG Constructed $6 Store Credit
  5. MTG Draft $14 Cash/CC
  6. MTG Draft $15 Cash/CC
  7. MTG Draft $18 Store Credit
  8. MTG Constructed $3 Cash/CC
  9. MTG Fate Reforged Prerelease
  10. MTG Constructed $12 Store Credit

We have differential entry fees based on whether a player is paying in MoneyDollars or store credit.  We had 95 players at our December 6th PPTQ.  I guess someone who wanted to do so, could derive our approximate tournament revenue for the month from that.  December was a down month for attendance, for sure.

Organized Play, All of 2014:

  1. MTG Constructed $5 Cash/CC
  2. MTG Constructed $10 Cash/CC
  3. MTG Draft $15 Cash/CC
  4. MTG Khans of Tarkir Prerelease
  5. MTG Draft $14 Cash/CC
  6. MTG Magic 2015 Prerelease
  7. MTG Born of the Gods Prerelease
  8. MTG TCGPlayer Event $25 Cash/CC
  9. MTG Journey into Nyx Prerelease
  10. MTG Constructed $6 Store Credit

All four MTG prerelease events made the top ten list, coming in ahead of various other organized play SKUs.  All in all, I am not disappointed at all by these figures.  Obviously I wish they were higher, but that's always true.  What irks me is that it's all MTG.  You'd think at least that our FFG $5 Kit event SKU would have cracked the annual top 10, for all Fantasy Flight games combined.  But nope.  Our Pokemon open play is free so I'm not surprised to see it absent here.

Wrapping up the last loose end of our year, we have a category no longer active:

Video Games, All of 2014:

  1. Used - Nintendo
  2. Used - Xbox
  3. Arcade Game - Star Wars
  4. Arcade Game - Multi-Pac
  5. Used - Playstation
  6. Arcade Game - Xybots
  7. Used - Sega
  8. Used - Miscellaneous

Those were all the entries in the category; early in the year the store sold off its arcade hardware to two of the owners, and sold the remaining arcade games to the public.  Then, in July, we discontinued console games.  Not because of viability or profitability.  In fact, the category was great for us.  We simply didn't have the facility space, rack and fixture, and market positioning to carry it properly.  If DSGCW ever expands into a megastore, it's highly likely console games will return.

And that's it!  The top sellers in every category at DSGCW in 2014.  I hope you enjoyed this article series.  See you in 2015 here at The Backstage Pass!

-Bahr

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